Last updated: February 2021
(“Liazon,” “We,” or “Us” or “Company”), collects, uses, and otherwise processes personal
information when providing our services. We use personal information to guide you in making
smart benefits decisions, generate your plan rates, and enroll you with the insurance carrier(s)
that you choose.
In this privacy notice, our use of the term “personal information” includes other similar terms
under applicable privacy laws—such as “personal data” and “personally identifiable
information.” In general, personal information includes any information that identifies, relates
to, describes, or is reasonably capable of being associated, or could reasonably be linked or
linkable with a particular individual or household, either directly or indirectly.
This Policy describes our practices in connection with information that we collect through the
online information portal (the “Site”), decision support tools and enrollment system, collectively
known as “the Marketplace,” or through computers and mobile devices, as well as through
HTML-formatted email messages that we send to you that link to this Privacy Notice
(collectively, the “Services”).
When providing the Services, Liazon acts as a “service provider” under applicable privacy and
data protection laws.
The personal information that we collect and process will vary depending upon the
circumstances. We may collect or receive personal information directly from individuals,
(including but not limited to automatic collection of certain personal information related to the
use of our Site) and from third parties.
Third Party Information You Provide. As part of our Services, you may provide us or our
service providers with personal information relating to other people (such as your dependents or
beneficiaries). You represent that you have the authority and/or permission to provide us with
this information and to grant us authorization to use such information in accordance with this
Protected Health Information. Certain information that relates to health or the provision of
healthcare may constitute Protected Health Information (“PHI”) under HIPAA (the Health
Insurance Portability and Accountability Act of 1996 and 45 C.F.R. parts 142 and 160-164, as
amended) and applicable state privacy laws. Entities that create or receive this information (such
as your health insurance provider) are subject to strict rules regarding how they can share this
information. If we collect, receive, use or disclose any PHI, we do so as a “business associate”
under HIPAA. As a business associate, our collection, use and disclosure of PHI is also subject
to our applicable business associate agreements with employers and/or carriers. We will treat
PHI that we collect or receive in compliance with all applicable state and federal laws and
regulations regarding the confidentiality of such information.
Information We Receive From Third Parties. We may receive certain information from third
parties, such as your employer and carriers.
Information We Collect Directly. We also collect certain personal information directly from
users of our Site.
Information Collected Automatically. When you use our Site, we may also automatically
collect certain information about the use of our Site through cookies, web beacons and
other technologies, such as:
Please see the section below regarding Cookies and Tracking for information on how this
information is collected and treated by Us.
We may collect your personal Information in a variety of ways, including:
We may use personal information:
Disclosure of Your Personal Information
We may disclose personal information for the following reasons:
Aggregate and De-identified Information. We may share aggregate or de-identified information,
which does not identify and is not linked or linkable to a particular individual with third parties
for research, marketing, analytics and other purposes.
Pixel tags and other similar technologies. Pixel tags (also known as web beacons and clear GIFs)
may be used in connection with some websites to, among other things, track the actions of users
of the website (including email recipients), measure the success of our marketing campaigns and
compile statistics about usage of the website and response rates. We and our service providers
may also use pixel tags in HTML emails to you and our customers, to help us track email
response rates, identify when our emails are viewed, and track whether our emails are forwarded.
Log files. Most browsers collect certain information, such as your IP address, device type, screen
resolution, operating system version and internet browser type and version. This information is
gathered automatically and stored in log files.
Third Party Analytics Tools. Our Site uses automated devices and applications operated by third
analyze information about use of the Site and report on activities and trends.
Do-Not-Track signals. Please note that our Site does not recognize or respond to any signal
which your browser might transmit through the so-called 'Do Not Track' feature your browser
might have. If you wish to disable cookies on our Site, you should not rely on any 'Do Not Track'
feature your browser might have.
We may include links in the Services to third-party companies, such as carriers, health and
wellness providers or other service providers. When you access those links or utilize those
products or services, you will be leaving the Services and your usage of those third party sites
will not be governed by this Privacy Notice, but by the privacy policies of such third party.
The Services are not directed at children under the age of 13, and we request that they not
provide personal information through the Services.
Please note that we do collect information about dependent children as it pertains to their
We seek to use organizational, technical and administrative measures to protect personal
information within our organization. Unfortunately, no data transmission or storage system can
be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no
longer secure (for example, if you feel that the security of your account has been compromised)
please immediately notify us in accordance with the "How to Contact Us" section below.
If you would like to review, correct, update, suppress or delete personal information that you
have previously provided to us, you may contact us at the address below.
In your request, please make clear what personal information you would like to have changed,
whether you would like to have your personal information suppressed from our database or
otherwise let us know what limitations you would like to put on our use of your personal
information. For your protection, we may only implement requests with respect to the personal
information associated with the particular email address that you use to send us your request, and
we may need to verify your identity before implementing your request. We will try to comply
with your request as soon as reasonably practicable.
Please note that we may need to retain certain information for recordkeeping purposes and/or to
complete any transactions that you began prior to requesting a change or deletion. There may
also be residual information that will remain within our databases and other records, which will
not be removed.
This Policy is effective as of the date stated at the top of this Policy. We reserve the right to
revise and update this Policy from time to time. By accessing the Site or using the Services after
we make any such changes to this Policy, you are deemed to have accepted such changes.
Please refer back to this Policy on a regular basis.
If you have questions about this Policy, you may contact us via email at
email@example.com (noting LIAZON PRIVACY NOTICE in the subject) or in
writing to us at the following address:
Liazon Corporation, a Willis Towers Watson Company
Attn: Privacy Team
800 N. Glebe Road
Arlington, VA 22203
If you would like to submit a request regarding your personal information (e.g., a request to
access or delete your personal information) collected or held by us, please email us at
firstname.lastname@example.org. We will refer your request to your employer or the
relevant carrier as appropriate and will assist them in responding to your request. You can also
copy your employer or the carrier directly.